Adele Reportedly Planning New Business Away From Music

Adele reportedly filed paperwork last week to trademark a new company called The Shelbourne Collective Limited. The approval would allow her to create and launch her own makeup and beauty products. The Mirror claims the potential products will include eyeshadows and eyeliner meant to help fans recreate Adele's signature winged eyeliner look. She'll also be able to sell other products including creams, lotions, lipsticks, lip balms, perfumes, jewelry, and watches. Adele would join a long list of artists with their own beauty brands, such as Rhianna (Fenty Beauty), Ariana Grande (REM Beauty), Jennifer Lopez (JLo Beauty), Halsey (About Face and af94) and Selena Gomez (Rare Beauty). The new venture comes after her agent insisted that Adele's next career move will be something other than music.