BEYONCE LANDS MULTI-YEAR DEAL WITH SOFT DRINK COMPANY.

Dec 10th, 2012
Topics: General Blogs, The Big Show

Beyonce and Pepsi? sounds like a great combination after the singer inked a deal with one of the biggest soft drink companies to become "global partners." It was announced today, in a multi-year deal that is designed to take the singer/actress beyond advertising. By now, you've already heard that Beyonce will be performing at this year's Super Bowl Halftime Show, but now, Pepsi President Brad Jakeman says this deal will offer her "multiple outlets to tap into in order to express her creativity."

Planned for early 2013: Pepsi cans with Beyonce on them, and a new Live For Now TV commercial. It will be Beyonce's fifth for the soft drink since 2002. 


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